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The Importance of Whitespace to Improve Your Website Design

19/05/2015
Joanna
Joanna

Whatever your vision for your website, a balance of space and content is critical to improving the visitor experience and encouraging them to extend their visit and browse your site for longer. As much as you want to tell your customers as much about what you have to offer as you can, it’s worth considering that too much content on one page can look cluttered and be overwhelming, which will cause a higher bounce rate.

Whitespace is not just empty space

When designing your site, you should think about whitespace as another element to your site and use it deliberately to optimise your layout. Whitespace is not simply empty space, but it should be thought through carefully and used to emphasise the most important elements of your site. Leaving whitespace left untouched on your site will create a layout that directs visitors to the content that you want them to see and prevents too much content being overpowering.

Whitespace at different levels

Despite the name, whitespace is not necessarily white in colour; it is just simply an area of no text, images or other content on a webpage. It can be used at different levels on your site, so start thinking in detail about each page that you have. For example, you can use whitespace around different elements including headers, footers, images, menus, and text. Begin to look at the big picture but also examine each element in detail. Think about using whitespace at text level, including word and paragraph spacing, to make your site clear to read.

What are the benefits of using whitespace?

Whitespace allows you to create a clean look for your website that will give users an inviting experience which enables them to navigate your site clearly. This is particularly useful if you have an ecommerce site or want to increase sales of your products and services. Equally, on pages with more text-heavy content, such as blogs and articles, whitespace is important and helps to break down large amounts of information and increase the average time spent on each page of your site. Having two or three key elements being focussed on will make the most of them instead of a large number of different things making it confusing and cluttered to look at.

Look through the eyes of a visitor

The key to getting whitespace right is to put yourself in the position of a visitor to the site and think about what would make you stay on the page and browse for longer. A layout that is chaotic makes visitors feel uncomfortable and results in a high bounce rate, compared to clean, simple blocks which give a greater sense of purpose and directs your visitors to the more important parts of the website.

To find out more about bespoke website design, get in touch with the Geeks today.

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